Junio 2018
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Having started out in pursuit of a career in chemistry, Lyndsay Menzies has been getting to grips with the science of internet search and marketing for the best part of two decades.

In that time she has been involved in a trio of deals, culminating with a £332 million takeover What is UpViral? three years ago, and is now busy writing a new chapter as chief executive of 8 Million Stories.

The digital marketing firm, which counts publisher Condé Nast and distiller William Grant & Sons among its clients, has about 20 staff across its head office in Edinburgh and an outpost in London, and sees Menzies reunited with the duo who helped her break into the internet industry in 1998.

Fresh from a stint at oil major Shell, Menzies arrived in Edinburgh in search of a job and found a vacancy at Vertigo Web Design, run by husband and wife team Steve Leach and Heather ?Luscombe.

"At that time Vertigo was very much about building websites, for people like Wolfson Microelectronics and Gillette," says Oban-born Menzies at 8 Million Stories' rather swanky offices on Queen Street. "But then it became apparent there was a gap in the market for search and we landed a couple of big contracts early on, including with MTV, and that was the start of it."

Vertigo went on to become Bigmouthmedia (BMM), which in 2006 joined forces with German web marketing outfit Global Media in a deal engineered by private equity group Carlyle. Menzies explains that the tie-up, which saw BMM inherit 12 offices across ten countries, "was amazing but created a massive headache - you can imagine us rocking up in Germany, not being able to speak the language, wanting to talk about developing the business".

Three years later BMM merged with Dutch group Lost Boys International (LBI), before being acquired by French advertising giant Publicis for EUR416m in 2012.

After combining maternity leave with a sabbatical on sun-kissed Majorca, Menzies is back in Edinburgh and again working with Leach - who chairs 8 Million Stories - and chief marketing officer Luscombe.

She says: "I'd originally planned to commute from Majorca but it's not ideal with a small child and in August there's no internet connection on the island because the population explodes. We still spend a lot of time out there."

As well as Universal Music, client wins include high-end resorts operator Aman, which recently took up the top six floors of the Otemachi skyscraper in Tokyo and hosted David Beckham's 40th birthday celebrations in Morocco.

"We're starting off doing all their English language search and content work and then moving into Japanese, Chinese and Russian. We cover off some languages in-house and have a really strong network of consultants."

It's a long way from an earlier career path that saw Menzies studying chemistry at Edinburgh Napier University, but she admits: "I wouldn't have made a great chemist because I probably had the messiest lab coat out of everyone in my year, and that's the sign of a very disorganised chemist.

"My dad was involved in oil and I wanted to get into the biochemistry side of things, and I did my dissertation on remediation options for North Sea oil rig drilling discharge. I loved it but I couldn't see myself doing it as a career."

With a laugh, Menzies adds: "I still know a lot about periodic tables, so it will come in handy one day when my son does chemistry at school."

After graduating, she worked for Shell for about a year before heading off to go backpacking in Australia. Returning to Scotland after 18 months - having planned to be away for four - she joined Shell again before deciding to move to Edinburgh.

At that time, internet search was still in its infancy, with Google yet to become a household name, but Menzies was able to secure a job with Vertigo by telling Leach that the now-ubiquitous search engine was her favourite.

When the deal with LBI came along, BMM was the largest search marketing company in Europe, and clients were beginning to look beyond simply getting found on the internet and focusing on what they could offer customers.

"People were starting to think about cross-digital strategies and we could see that tech and content were going to be so important, and we really needed a strong creative arm in the business to do that," Menzies says. "That was one of the major drivers behind UpViral Review the LBI deal, as they were the best fit for us."

But by the time of the Publicis take-over, Menzies says she was spending too much on planes and wanted to get her feet back on the ground and become "nimble" again.

She explains: "You lose sight of all that when you're caught up in operational decisions, but being back at the coalface and working with clients helps me think about what direction to take the business in. It's a refreshing change for me and work has become much more exciting - it's back to what it was like at Bigmouthmedia."

While keen to avoid a return to her globetrotting days, Menzies acknowledges that 8 Million Stories will eventually have to start looking at increasing its geographic footprint, with mainland Europe or the Far East among the likely first ports of call.

In the meantime, the focus is on the UK, but she says the proportion of staff in Edinburgh will probably remain at about 70 per cent, with the remainder in London.

She adds: "We'll probably add another ten people to the headcount this year. There's a growing community here and although certain creative roles are difficult to find in Edinburgh we don't struggle from a tech and account management perspective. We get a lot of speculative CVs through the door."

"We have great universities on our doorstep, and we're great believers in nurturing home-grown talent."

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To say mobile apps are usually popular is surely an understatement. a mammoth 89 percent regarding media moment is expended by men and some women in mobile apps. In case an individual currently have a mobile app strategy within place, you are in a position to congratulate oneself for creating a great decision. Any pat about the back can be permissible, such as the pop the actual champagne just yet. a reality examine is within order. There aren't any lot of apps making money. Within fact, the particular failure price regarding apps is quite high.

While there are many reasons why even excellent apps fail to supply ROI, 1 large cause can be ineffective marketing. Yes, in the hyper competitive world of mobile apps, you must bake a new mobile app online marketing strategy in your mobile app development process.

If you think your own app has "success" published just about all over it, courtesy associated with its usefulness, but you ignore marketing, you're in for a rude shock. Your Current app won't succeed without excellent marketing to end up being able to back again it up.

The keyword the following is "good". So, here are usually three pre-requisites regarding an successful marketing as well as advertising strategy:

1. Program ahead.

An app advertising plan needs being developed prior in order to determining to really start constructing the actual app. This particular is important as you need to leverage the chance of your own existing assets (web presence, social media profiles) to promote your app. When you never have got these assets, an individual have to commence creating and ultizing them.

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You can easily additionally make use of Twitter account to offer standard updates about app development, in order that goal customers realize it's about the way.

Another idea would be to publish press releases in a normal basis talking in regards to the app you're developing, its benefits, your tentative launch date therefore on. These kind of actions must continue after the launch. Because could be imagined, an individual need to program these people well ahead of time along with must have a distinct plan of action to satisfy your current marketing and also advertising objectives.

If you believe your current present web assets must be fine-tuned to match your app's marketing and advertising activities, do it. In the event that you imagine you ought to start developing a presence upon specific digital advertising channels, commence creating one. If you Anik Singal List Academy think creating specific expertise to advertise your current app can help your own app succeed, initiate the process of mastering and also development which will make you a far better app marketer.

2. Help To Make your current app simply discovered.

Optimizing your own app details with regard to App store along with Google Play can be a crucial element of your app's marketing along with advertising strategy, however thus is applying innovative implies to make it straightforward for your goal audience to recognize it exists.

Getting feedback before actual release on the app shop is a critical process that will furthermore build viewers before launch. invest a new a part of your economic budget within user-review as well as PR solutions like PreApps, that may produce a new demo video for the app, submit it to scores involving app review sites, and obtain a person opt-in downloads prior for you to choosing to go live. This may prove to be the difference relating in order to the app's good results as well as failure.

You will possibly be surprised how often app developers, fearing a bad review, choose to not submit their particular apps to the really reputable sites. Your purpose of these submissions can be to obtain the app noticed through audiences who start using these websites for you to research regarding apps.

Make it a new point to reach out for you to influencers within the app industry. Use a instrument like Buzzsumo or even Followerwonk for this purpose. The Actual thought will be to recognize niche influencers based on their own social authority and also variety of followers, then construct relationships along with them.

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Don't consider mobile app marketing like a short-term procedure in which ends right after app release. That is really a steady process, if you want the app to supply sustainable long term results. Your Current app marketing campaign ideally needs to become split up into three main stages, Pre-Launch, Launch and Submit Launch.

Your marketing campaign must commence much just before app release and List Academy Review also continue long after its launch. The Particular undeniable fact that your own app will compete with additional apps every passing day implies your marketing along with advertising efforts shouldn't quit and should not have an off day. In case your app is often to succeed, it provides to keep standing out from your crowd, and should become the initial selection of its target audience, each single time.

Take good care of these 3 pre-requisites along with you'll possess a productive mobile app online strategy on your hands and your app will deliver your returns you may be seeking for.

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SALT LAKE CITY--(BUSINESS WIRE)--SpinGo, an event discovery and marketing platform connecting people with

more than 125,000 month-to-month events, announced nowadays it's won three main

awards within September including World wide web Organization of the Year, Tech Startup

of the Yr and Fastest Expanding Tech Organization with the Year. The Actual awards are generally

depending on SpinGo's existing growth charge along with vision for revolutionizing the

way individuals discover reside events.

"The difficult perform that the SpinGo team has put in through your years offers led to

outstanding results, along with people are noticing," said Kreg Peeler,

SpinGo's CEO. "Because of our passion as well as dedication, our momentum will

carry on to construct and SpinGo will advance as a effective force in the

event world."

last night at the Website Marketing Association conference, Impact14,

SpinGo was awarded the particular Internet company with the year Award--one with the

conference's highest honors. The Particular IMA Board awarded SpinGo the actual World wide web

Organization of the 12 Months distinction based on its impressive companion along with user

growth, high top quality product as well as robust database.

the Internet Advertising Association can be a skilled organization along with

a lot a lot more than 900,000 members in several fields, including business

ownership, programming, marketing, imaginative development and also sales. Every

year, IMA holds his or her Impact advertising conference and awards,

highlighting firms that outshine competitors inside places similar to social

media, blogging, web design along with email marketing.

Throughout addition, SpinGo has been your recipient of each Tech Startup in the year

along with Fastest Developing Tech Organization of List Academy Bonus the Yr in the Stevie® Awards,

that represent your 12th Annual American Company Awards, your nation's

premier enterprise awards program. Each As Well As Every year, your Stevies focus on

outstanding new services as well as services, also as achievements inside

technology industries.

Much More compared to 260 executives through numerous companies, including ATT, Vimeo,

MicroStrategy and Applause attended your awards banquet held in the San

Francisco Palace Hotel. More Than 3,000 nominations from organizations of

sizes throughout practically each along with every field had been submitted to the program this year.

With Regards To SpinGo

Founded within 2012 by Kreg along with Amanda Peeler, SpinGo is an event engine

in which connects event promoters to event goers through a new national network

regarding more than 1000 media websites and also independent mobile apps. SpinGo's

robust database boasts a lot a lot more than 125,000 monthly human verified events,

100,000 performers, and also tens involving a large amount of venues. Investors consist of

Rick Alden regarding Skullcandy, Alan Hall regarding Mercato Partners, Josh James involving

Domo, Todd Petersen associated with Vivint and Greg Warnock of Mercato Partners.

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When we began designing your world's 1st totally self-driving vehicle, our aim was a vehicle in which could shoulder the complete burden involving driving. Vehicles which can take anyone through a to B in the push of a button could transform mobility pertaining to an extraordinary number of people, whether simply by reducing the 94 percent regarding accidents caused by human error (PDF), reclaiming the particular vast amounts of hrs wasted inside traffic, or even bringing daily destinations and also new possibilities within reach involving those that might otherwise be excluded through their own inability they are driving any car.

Now we're announcing your second step pertaining to our project: this summer, a couple of with the prototype vehicles we've created will leave the test track and hit the particular familiar roads regarding Mountain View, Calif., using our safety drivers aboard.

Our safety drivers will test fully self-driving vehicle prototypes such as this 1 about the streets of Mountain View, Calif., this summer.

We've been running the particular vehicles through rigorous testing in our test facilities, and also making certain our computer software as well as sensors work as they're supposed in order to in this new vehicle. The Actual new prototypes will drive with all the exact same software program that our current fleet involving self-driving Lexus RX450h SUVs uses. In Which fleet features logged almost a new million autonomous miles on the roads since we began the actual project, and also lately has been self-driving with regards to 10,000 miles a new week. Consequently the brand new prototypes curently have a lot of expertise to draw in on--in fact, it's the equivalent of Los Angeles SEO about 75 many a extended time of typical American adult driving a car experience.

Each prototype's speed is capped at a neighborhood-friendly 25mph, along with during this subsequent phase of our own project we'll have got safety drivers aboard with a removable steering wheel, accelerator pedal, and also brake pedal that permit them to take more than generating if needed. We're looking towards understanding how a neighborhood perceives along with interacts with all the vehicles, also to uncovering challenges that are distinctive into a fully self-driving vehicle--e.g., exactly where it ought to quit when it can't quit at its exact destination thanks to construction or congestion. in the particular coming years, we'd such as to run tiny pilot programs together with our prototypes to discover out what people would truly like to do along with vehicles such as this. In the particular event that you'd just like to adhere to together with updates concerning the project along with reveal the thoughts, please be the part of us on our Google+ page. Observe anyone on the road!

Posted by Chris Urmson, Director, Google Self-Driving Vehicle Project

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best answer:

Although I hate Google products, it actually is faster when compared with IE, nevertheless remember that every time you open a brand name new tab, extension, etc. within Chrome, you're opening a brand new instance per tab, extension, etc.

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show a lot more

Greatest answer: Though I hate Google products, it's Riverside SEO Expert quicker than IE, but remember that each time an individual open up a new tab, extension, etc. within Chrome, you are opening a manufacturer new instance for each tab, extension, etc.

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Personally, I recommend Mozilla Firefox.

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